Why don't foreign car brands sell well in Japan?

  • Aug, 2 2023
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Alright folks, let's buckle up and dive headfirst into the perplexing world of Japan's auto industry. It's like a high-speed race where foreign cars are struggling to cross the finish line. The land of the rising sun seems to have a soft corner for homegrown brands, and boy, do they love their compact cars! Foreign brands often struggle to fit into this tightly knitted, pint-sized car culture. Plus, the Japanese car market is like a well-oiled machine, not really welcoming the newbies, especially the foreign ones. So, it's like asking a sumo wrestler to fit into a mini-skirt, quite a spectacle, isn't it?

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